package – akaoni

In case you haven’t guessed yet – I judge a book by its cover. Yep. I unabashedly admit that I will buy a more expensive mayo, or what-have-you, because it looks good. I appreciate, and am happy to reward, good design… plus that mayo reminds me of English mayo which I have a particular soft spot for (and probably a few soft spots from, but I digress.)

So when I first saw this packaging by Tokyo design agency¬†Akaoni, I thought, yes. I love the simplicity, the bold and playful designs, the kraft coloring…

…and when I searched for the source of the image that I had seen I discovered something even better! The images were from a blog called Creative Roots, which explores nations through art and design – graphic design, photography, architecture… You can search by continent, by nation, or simply follow the stream. It’s definitely worth a look.

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