In case you haven’t guessed yet – I judge a book by its cover. Yep. I unabashedly admit that I will buy a more expensive mayo, or what-have-you, because it looks good. I appreciate, and am happy to reward, good design… plus that mayo reminds me of English mayo which I have a particular soft spot for (and probably a few soft spots from, but I digress.)
So when I first saw this packaging by Tokyo design agency Akaoni, I thought, yes. I love the simplicity, the bold and playful designs, the kraft coloring…
…and when I searched for the source of the image that I had seen I discovered something even better! The images were from a blog called Creative Roots, which explores nations through art and design – graphic design, photography, architecture… You can search by continent, by nation, or simply follow the stream. It’s definitely worth a look.
As with many things, it was the packaging that drew me in. Happily though, in this case, what lies within is equally enticing. Behind the signature yellow, silver, and black tins is Bellocq, the award-winning tea company and purveyor of evocative artisan blends.
Following the success of their Kings Road, London shop, Bellocq packed up and moved to the states, opening their new tea atelier in Greenpoint, NY. (Brooklyn) The luxury tea company takes their inspiration from British and Parisian tea culture, infusing it with an adventurous and modern spirit. The story of Bellocq is one of passion and discovery. Bellocq’s founders, Heidi Johannsen Stewart, Michael Shannon and Scott Stewart joined creative forces with a desire to collaborate on a shared aesthetic vision that captures their appreciation of traditional artisan work and a love of fine tea.
No. 22 Noble Savage – a handcrafted blend of Indian and Chinese black teas, juniper berries, Douglas fir tips, and wild blue cornflowers. Embodying the rugged soulfulness of the American Northwest this brew is earthy and reflective, producing an amber-hued liquor with a lingering, mellow finish. Yes please.
Thank you Bellocq for your exquisite work, inside and out.