Laduree, the iconic Parisienne tea house and patisserie opened its first US location on Madison Avenue in New York yesterday.
Laduree first opened in 1862 at 16 rue Royale in Paris as a bakery and patisserie. Over the years its acclaim grew, not only for the fantastic creations within, but as the hub for fashionable and modern Parisiennes. At the beginning of the last century, Laduree created the first tea house – catering not only to society’s gustatory desires but also to their cerebral and social. Women, embracing their newfound freedom and modernism flocked to the tea house to be seen and heard… and maybe for a little something sweet.
In addition to creating the tea house Laduree is also famed with creating the French macaron. These small round cakes, crisp on the outside, smooth and soft in the middle were created by Pierre Desfontaines, second cousin of Louis Ernest Ladurée. They are a mixture of almonds, eggs, sugar, and magic.
The flavors are chosen each season not only for taste, but for color – ensuring that the collection is as visually appealing as it is delicious. Amazing. Seasonal offerings include Mint & Strawberry, Lily of the Valley, Almond Morello Cherry, and Madagascar Chocolate, to name a few.
Located at 864 Madison, between 70th and 71st, it is definitely worth the visit. For more information call 646-558-3157 or visit www.laduree.fr.